World has gone mad. Brands need therapy.
KindMind helps brands to be kind in their businesses.
Reset the world for good and good money will follow.
Brands have enormous power to our well-being, especially children and teens. We are constantly communicating and interacting with different brands and not even paying attention to it. People should be treated like humans and not as consumers. We are the true royalty with all the power in our hands to rule our reality but our throne today is brand lead “consumer chair” where we eat, drink and consume products that really don’t care for our mental of physical wellbeing. If you own a brand and not recommend it to your child to use, we have reached the true rock bottom of brand building. Companies are in a crucial position to build safe, healthy and inspiring world. Brands of today not only sell their products but can get involved in politics, give birth to movements for equality and determine the climate change actions. Not every brand wants to be so called activist but is there any reason not to be kind, human brand? You can change lives of millions for the better with your brand if you really wanted to.
Brands are like humans. The identity built for a brand is a fundamental part of brand strategy and the brand’s overall existence. What we choose to emphasize in a brand’s growth narrative is what strengthens over time and ultimately shapes the brand’s behavior. The messages a brand sends and receives define the energy that surrounds it. A brand is a living, influential entity with human-like power to impact our mental and physical well-being.
KindMind is “start over”-company that helps brands to find their kind purpose. It takes courage to start over and admit the need for brand therapy and acknowledge the mistakes. But nobody's perfect not even brands even though they truly not want to show it. But like us people brands can also born again and find their true selves. Being genuine is highly magnetic. This growth story could be your new brand strategy. Brands can already be sustainable, socially responsible, climate friendly. But if not just simply kind, nothing will last and everything good stays in the surface. True kindness attracts customers (know as people <3 ) and give both to owners and employees bigger reason to commit and work together towards rewarding goal. What kind of mark is your brand going to leave in the history books? Of what it and you will be famous for the next 100 years? Let’s make some good money.
KindMind Founder Tiina Kaakkunen, Brand Therapist, Human-to-human person, awarded concept designer, content creative and copywriter and co-founder of The 59 Fund, has worked in the (hard) core of the Finnish Marketing world with successfull brands and charity sector for 26 years. After years of entrepreneurship with her brand Istu ja Pala Kaakkusta (“Hard work & good people in Marketing”) she decided to follow her true calling helping brands to be kind. Making a reason for herself also to do transformations, strategies and kind brand building for the next 100 years. This is a legacy to her children to enjoy more of kind world. P. S. Her last name Kaakkunen means in Finnish a small cake. :)
“Formula of kindness is in us. In fact just a one space away. Humankind. Human Kind.“
KindMind Story: The human brand
Latest news have revealed ugly truth behind world’s elite and how do they use their power and millions from their brands and companies. This can’t go on like this anymore. There has to be better, human way of creating brands and making decent profit. I have been part of marketing and branding machinery about 26 years. I’ve been privileged to be part of the most beautiful and effective brand campaigns and work with wonderful professionals. But my most important work is being mum. What do I leave behind to my children? What can I do through my professional self to ease the anxiety of my teen and guide my little one to be influenced by the right brands? It was time to give birth to my third child: KindMind. Human brands for kind world.
By the time an American child is three years old, they can recognize an average of over 100 brand logos. This could be good news if all the logos would encourage this little human to pursuit his/her dreams and ensure balanced self-image. KindMind was born to simply make brands more kind. To help brands to find their true place and purpose in people’s lives. When brand starts dialoque and treats us like people and not as “consumers” the concept of good money steps in. Through good money brands can use their voice and communication to build new kind biz to this confusing, consuming centered world and its one-way street business structures.
Small change of perspective can transform the whole business into good money biz. And now your’re thinking perhaps what good money means? Good money is money made with good intentions and fair exchange. Good money leaves owners in peace to enjoy their success and makes good money doners satisfied. Brands can create pivotal change to people’s lives. Story of Kansas Wheat from 1939 inspired KindMind to pursuit kind world by helping to create this kind of concrete perspective changes to all brands in the world. When Kansas Wheat owners realised women used their sacs to make clothes for their children, the mills started using patterned fabric to their sacks so kids would have pretty clothes. The label would wash out. Kansas Wheat was pioneer example of a human brand making good money. Beautiful. Just beautiful.
Kansas Wheat 1939. When they realised women used their sacs to make clothes for their children, the mills started using flowered fabric to their sacks so kids would have pretty clothes. The label would wash out.